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Overview
Join our influential Digital Experience team in contributing to the success of Esri's corporate website. As a Web Content Strategist, you will be pivotal in optimizing customer journeys for Esri's priority audiences, driving higher conversion rates, and ensuring a compelling and consistent brand narrative on esri.com. Your excellent interpersonal skills and comfort interacting at all levels of the organization will be imperative to your success, as you will be working with stakeholders from across Esri, as well as SEO, web designers, CMS authors, project managers, and writers.
Responsibilities
- Monitor and analyze content performance for priority audiences and customer journeys, leveraging specific, measurable metrics to make informed recommendations for optimization and improvements
- Stay current on Esri's campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives
- Ensure key web pages adhere to brand, content, tagging, and taxonomy guidelines, contributing to a consistent and recognizable brand image
- Drive consistency across similar page types, collaborating closely with SEO and Conversion Rate Optimization teams to understand trends and identify opportunities for improvement
- Collaborate with the UX team to align efforts and keep abreast of usability research conducted by the UX Research team
- Actively participate in kick-off meetings for web projects to set the right direction for page strategy, encouraging innovation and creativity in web content strategy
- Represent web content strategy in milestone meetings for major projects, contributing a global perspective if applicable
Requirements
- 8 years of experience with web usability, information architecture, and writing for the web and a Bachelor's degree
- Proficiency with web analytics tools (such as Google Analytics, Adobe Analytics)
- Ability to work collaboratively, gain consensus, and actively seek professional development opportunities
- Strong listening and communication skills
- Strong understanding of web best practices, including SEO and UX
- Extremely organized with a keen eye for detail and a passion for complex projects with multiple stakeholders
- Ability to multitask in a dynamic and fast-paced environment with a focus on adaptability and staying abreast of industry trends
Recommended Qualifications
- Experience with web usability and information architecture
- Writing for the web for a B2B company
#LI-CQ5
#LI-Hybrid
Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website .
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.